Lisa.
Lisa is a leasing product for electronic goods. As part of the product team, I rapidly launched a new online application process, a dealer portal, and a website to market.
Client
Humm Group
Industry
FinTech
Service
UX/UI
Compment library
Design
Duration
12 month
About
Lisa. is an initiative by Humm Group, a diversified financial services group providing finance products to consumers and businesses. During my tenure, I worked closely with a researcher, content strategist, product manager, and business analyst to rapidly launch Lisa. to market.
The Challenge
Following a strategic rebrand, Lisa. required a new seamless and intuitive online application process, a dealer portal, and marketing-related items such as a website and an edms.
The Process
Research, Design and Implementation
Held product ideation workshops with key stakeholders
Designed research artifacts such as journey maps and storyboards
Created interactive prototypes and conducted usability and concept testing
Created high-fidelity prototypes for product solutions and features
Worked within a three-week sprint cycle alongside the engineering team
Collaborated with product owners, business analysts, and engineers
The Outcome
Delivered a mobile-first experience for the two brands
Successfully launched the new website
Established multi-brand design systems which enabled us to build once, duplicate, and customise to save a significant amount of design and development hours
